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Thank you for your interest in the 2011 Social Media Monitoring Tool Buyer's Guide.
You can download your copy using this link.
Survey says: "Digital Marketers want more."
BROOKLYN, NEW YORK -- With 74% of marketers now trying to keep track of consumers' conversations about brands in the digital space, it is clear that the importance of social media to marketers is significant - and is growing.
In the largest Social Media Monitoring Survey of its kind, we asked 237 senior marketing executives about their awareness of the social media monitoring tools available on the market, how they're using these insights, and which departments are benefiting the most.
According to eMarketer's analysis of this survey, "There is more than one way to monitor and measure social media outreach and online campaigns, and companies must find the right setup for them."
Click here to read the 2011 Marketers & Social Media Monitoring Survey.
For more on our Word-of-Mouth & Social Media Marketing services...
Social Media Monitoring: Word-of-Mouth is not a marketing medium, it’s a conversation amongst consumers about the products & services they want to buy, might buy or have bought.
Social Media Analytics: Aggregating social media metrics is essential. Our Brand Dashboards are aimed at providing you with a consolidated view of all your social media activities.
Community Development & Engagement: Instead of focusing on getting consumers to engage with advertising promoting a brand, we get them to engage directly with the brand by building communities.