Social Media Monitoring Tool Buyer's Guide
Considering investing in Social Media Monitoring tools?
As social media adoption continues to grow, the value in the conversations that consumers are having online is becoming evermore apparent. A great deal of this conversation is in some way related to brands and companies. In the digital marketing world, we think of this as online Word-of-Mouth (WOM).
Online Word-of-Mouth manifests itself clearly in social media. On blogs and in forums, Twitter and Facebook, even in the op-ed columns of traditional media's digital outlets, people make judgments about brands, products, services and companies. They also provide the context for why they feel the way they do, and herein lies the value of Word-of-Mouth & Social Media Monitoring.
Word-of-Mouth & Social Media Monitoring is a relatively new form of consumer research. The marketplace for social media monitoring tools is active but also cluttered, making it difficult for marketing executives to identify the appropriate tools for their specific objectives.
We created the Social Media Monitoring Tool Buyer's Guide to simplify the task of choosing the best monitoring tool for you and your brand.
To download your copy of the 2011 Social Media Monitoring Tool Buyer's Guide, please use the form below.
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What's inside the 2011 Social Media Monitoring Tool Buyer's Guide?
We chose from over 40 vendors of social media monitoring tools, and narrowed down based on the following criteria:
1) The tool must be Enterprise level
(no tools without tech or account management teams)
2) The tools must be paid
(i.e. no free monitoring tools like Google Alerts)
3) Tools must have cross-channel coverage
Based on these criteria, and our experience, we whittled down our initial list and then reached out to for sales demos. During these demos, we evaluated social media monitoring tools based on the following:
• sentiment accuracy
• sources monitored (e.g. blogs, social networks, forums, news)
• metrics to determine influence
• query structure
• raw data access
• segmentation capabilities
Each tool was tested over a period of 7 days. To review the results, please sign up using the form at left.
Does post engagement on Facebook actually create reach?
Featured in eMarketer Daily, the Facebook Reach Analysis sheds light on how people interact with brands’ Facebook content, specifically:
1) The correlation between post engagement and reach on Facebook
2) Effects on reach by post frequency
3) Effects on engagement and reach by post type
Survey says: "Digital Marketers want more."
BROOKLYN, NEW YORK -- With 74% of marketers now trying to keep track of consumers' conversations about brands in the digital space, it is clear that the importance of social media to marketers is significant - and is growing.
In the largest Social Media Monitoring Survey of its kind, we asked 237 senior marketing executives about their awareness of the social media monitoring tools available on the market, how they're using these insights, and which departments are benefiting the most.
According to eMarketer's analysis of this survey, "There is more than one way to monitor and measure social media outreach and online campaigns, and companies must find the right setup for them."
Click here to read the 2011 Marketers & Social Media Monitoring Survey.
For more on our Word-of-Mouth & Social Media Marketing services...
Social Media Monitoring: Word-of-Mouth is not a marketing medium, it’s a conversation amongst consumers about the products & services they want to buy, might buy or have bought.
Social Media Analytics: Aggregating social media metrics is essential. Our Brand Dashboards are aimed at providing you with a consolidated view of all your social media activities.
Community Development & Engagement: Instead of focusing on getting consumers to engage with advertising promoting a brand, we get them to engage directly with the brand by building communities.