Search Engine Marketing & SEO
Focusing on your brand, services and products being found as opposed to simply being searched.
What makes our search engine marketing & SEO bespoke and effective?
At Web Liquid, our approach to search engine marketing & PPC can be summed up in one simple mantra: “the goal is not to be searched, but to be found.” Leveraging audiences requires a strong research foundation and sound campaign design, so that algorithms can adapt quickly to mitigate potentially high CPCs (cost-per-click), and we can chart a quicker path to real ROI.
Whenever appropriate, we look to supporting channels also priced on a PPC basis (e.g. Facebook, Google Display Network, vertical-specific search engines) where media management and creative can be scaled easily. These channels are not just about driving sales - making your brand easy to find reflects well on your customer service.
We actively contribute to Search Engine Watch, providing Search Marketing insight to topics such as comparison shopping, word-of-mouth research, and custom search analytics.
Furthermore, learn about our latest Natural Search re-targeting program work for Superbreak.
Download in PDF format:
• Search Engine Marketing & SEO
• SEO Audit: Analysis of a website's SEO Profile
• Comparison Shopping and the Pursuit of Trust: There comes a time when online shoppers get emotional – and therein lies the opportunity.
• How the Language of Search is Changing the Face of Marketing: If you don't speak the consumer's language, how will they ever find you?
Key considerations when thinking:search engine marketing & SEO
1. An ROI-driven approach to search marketing requires us to stray from the “top rank” ideology. We can’t assume that showing a paid search ad in the top position is necessarily the best combination of value and volume. Similarly, we won’t push for a top organic ranking if that keyword does not drive meaningful traffic with a strong likelihood of conversion. Making these channels a strategic asset requires an intimate knowledge of campaign performance data.
2. We look to exploit cross-channel synergies in search & PPC marketing. Given the stimulus that display advertising provides to consumers’ search activity, we’ve found that managing synergistic channels in tandem leads to measurable gains in ROI and qualitative insight.
3. Search & PPC also represent a significant opportunity to realize better ROI from WOM (word-of-mouth) marketing efforts. When exposed to a brand through social media, consumers are 2.8x more likely to search for that brand, and more than twice as likely to click on a branded link in either organic or paid search.