Online Brand Guidelines
Bringing your brand values to life within digital platforms.
What makes our online brand guidelines bespoke and effective?
Our approach to online brand guidelines is based on three simple tenets: relevance, clarity and brevity. Our experience tells us there’s nothing worse than bringing in a team of writers and a team of strategic people who complicate guidelines by writting something way over everyone's heads.
Furthermore, because of the richness allowed by digital platforms, brand guidelines have to take into account more than just dimensions, colours, backgrounds and fonts. It’s tone of voice, photographic treatment, the ethos behind the brand. The message. The story.
View our online brand guidelines for Hilton Worldwide.
Key considerations when thinking:online brand guidelines
1. Different geographic regions have different ways of taking in and processing information based on both their national cultures and local regulations.
2. Relevant, clear and brief online brand guidelines require the end of old-style 'brand police' - what is needed is 'brand mentors'.
3. Develop content that is engaging and avoid unnecessary jargon. Rather than attempting to dazzle with linguistic flair, employ a single but effective style.