eMail Marketing & CRM
Creating relevant messages that entice prospects and customers to engage and purchase.
What makes our eMail marketing & CRM work bespoke and effective?
At the heart of our eMail marketing & CRM offering is the development of a bespoke contact strategy.
The contact strategy blends the needs of the recipient with the commercial goals of your brand. We develop our contact strategies by evaluating and understanding consumer behaviour, defining key variables such as engagement outcomes and consumers interaction with online and offline channels.
A good contact strategy must be supported by simple, actionable segmentation. We begin the segmentation process by applying RFM (reach, frequency, monetary value) analysis. The RFM analysis serves as a foundation for further segmentation based on different personalization options including demographic profile.
We support our segmentation efforts with good design and delivery. eMail design goes beyond the development of templates to involve the drafting of content based on clearly defined ojectives.
Key considerations when thinking:eMail Marketing & CRM
1. The design of your emails must consider the way consumers use their email platforms – 65% of B2B users and 10% of B2C users use preview panes.
2. Adequate, relevant and not excessive use of data – all your email and CRM activities should abide by the Data Protection Act of 1988.
3. Optimize delivery of your email communications – nearly 20% of permission email does not get delivered by ISPs.