Web Liquid is now House of Kaizen.

We've merged with NetX, expanded our global capabilities and committed to the
continuous improvement of every aspect of digital marketing. More news coming soon.

Home > Our Digital Marketing Services

  • We understand your commercial requirements and business goals, and translate them into an actionable set of strategies and tactics. We call it thinking:returns.

     

    To find out more about our consulting, media, creative and social media services, hover over the links below.

  • Affiliate Marketing & Pay on Performance

    Building, growing and nurturing a network of partners is what pay on performance marketing is all about.

  • Strategy & Insight 

    We leverage market intelligence, consumer insight and data to build a roadmap of action-oriented recommendations.

  • Creative Concepting

    Developing engaging and successful concepts is like storytelling - it inspires, generates dialogue and drives action.

  • Training and Advocacy

    We like to share our knowledge and resources. From secondment agreements to tailored training programmes, we can empower your internal Marketing team.

  • Measurement Audits

    You can’t improve what you can’t measure. Our measurement audit identifies specific actions to improve the depth, consistency and insight of your Digital marketing.

  • Brand Dashboards

    Online data is like trying to drink from a fire hydrant. We integrate marketing, click stream, ecommerce and engagement data into a concise and actionable dashboard to improve your digital brand management.

  • Site Conversion Optimization

    Generate a higher return on investment from your site traffic and media investments with higher conversion rates - by as much as 45%.   

  • Media Planning & Buying

    Planning and buying is not just a trading exercise. It requires a methodology that leverages relationships, creativity, consumer insight and performance benchmarks.

  • Media Optimization

    Continuous improvement of budgets, audiences and messages. Optimization is more science than art, requring  a combination of insight, data and planning.

  • eMail Marketing & CRM

    Our email & CRM work is supported by five simple but essential elements – contact strategies, segmentation, design, deliverability and creating relevant messages.

     

     

  • Creative Design & Production

    Our design and production work is half interpretation half creation. We leverage our understanding of technology and our ability to interpret brands and concepts. 

  • Online Brand Guidelines

    Establishing brand guidelines that are not only consistent but make best use of digital.

  • Social Media & Word-of-Mouth Monitoring

    We began monitoring Word-of-Mouth in 2004. Since that time we have learned a lot about how people share, consume and interact with Social Media.  

  • Social Media & Word of Mouth Analytics

    Unlike site analytics, social media & word of mouth analytics is about measuring relationships, their strength and growth.

  • Community Development & Engagement

    Building branded spaces and partnerships that assist, entertain and inform your brand advocates and prospects.  

  • Particle: Data Intelligence

    Data intelligence is at the heart of good decision making and profitable investments. Particle is our proprietary data intelligence platform, serving as a data repository, data optimization and data reporting platform.