Community Sponsorships on Meetup.com  

 

Sunshine Realty Management wrote the playbook on flexible workspace for entrepreneurs and small business in a New York City. Hundreds of business make their home in a Sunshine Suites solution, benefiting greatly from the incubator-like environment and networking opportunities.

 

With aggressive growth plans, the team at Sunshine partnered with Web Liquid to cost effectively acquire qualified leads amongst entrepreneurs and small businesses in New York City.

 

The tailored solution 

 

We adopted an insight-led, Social Commerce strategy, using online tools to;

 

• Locate where entrepreneurs were having conversations

• Understand the language and needs of entrepreneurs

• Identify what opportunities existed within those communities

• Build a marketing plan to raise awareness of Sunshine Suites and drive lease enquiries

 

We developed a unique sponsorship program with Meetup.com that harnessed social influence so as to increase the entrepreneurs propensity to engage with Sunshine Suites

 

The results

 

We worked directly with Meetup.com and individual group organizers to structure a program for Sunshine Suites to contribute to ‘real world’ events:

 

• Provided a place to meet

• Provided food and drinks

• Provided networking opportunities and guest speakers

 

The campaign delivered a 1,200% acquisition index increase while resulting in significantly higher awareness of the Sunshine Suites office solutions.

 

 

Download a PDF of this case study:
Sunshine Realty Management: Targeting niche audiences