Hailing from Australia, David Shiell formally worked in Finance before moving into advertising in the 90’s with media agency MindShare. Finding a natural fit for his analytical abilities he became Media Group Head, planning through-the-line campaigns for clients such as Ford, Kraft Foods, Kodak and Duracell. His interest in online led him to relocate to the UK and a role as Account Director at Agency.com, heading up the British Airways account whilst aiding in the growth of the Agency.com business.

A native of Chile, Alain Portmann started his advertising career in 1996 at Wunderman Cato Johnson, New York. In 1998 Alain Portmann joined Brand Dialogue, New York the dedicated online agency launched by Young & Rubicam to service its clients. While at Brand Dialogue Alain Portmann worked on the digital accounts of American Express, Glaxo Smith Kline, Star Alliance and United Airlines. 

Sensing an opportunity abroad, Alain Portmann joined Agency.com London in April 2000 as a Media Supervisor responsible for managing the British Airways and One World accounts.

Matt made the transition from traditional advertising to digital marketing at its infancy, helping clients bridge the gap between offline and online efforts. Early on, he pioneered the use of the Internet as a cost effective sales and distribution channel, achieving strong ROI for brands like Columbia House, Gaiam and JPMorgan Chase. With Matt’s leadership on British Airways and Hilton, they made the Internet an effective branding medium.

For Avis and MGM Mirage, Matt developed techniques to make online Word-of-Mouth and Social Media a valuable source of consumer research. And for the launch of new brands such as OpenSkies, Matt lead complete digital strategies to build anticipation and demand amongst target consumers.

Always a believer in the analytical foundation of marketing, Paul Burani was trained in traditional research-driven brand development at The NPD Group, managing accounts in the consumer packaged goods industry (Kraft, Nestle). After a stint in the Copenhagen Business School's Innovation and Business Development program, he began consulting on digital marketing. Paul Burani went on to found Clicksharp Marketing, a search engine and social media marketing consultancy positioned to help entrepreneurs use digital media to launch brands and open new categories.  

Paul Burani joined in 2009 when Web Liquid acquired Clicksharp, adding Search and other PPC media to the digital marketing agency’s capability set. An active contributor to Search Engine Watch and other industry publications, Paul Burani has a BA in Communications from the University of Michigan and an MBA in International Marketing from Suffolk University.

Irene Zalami started her marketing career in 2001 as the Marketing & Brand Manager for Australia’s leading online florist, Roses Only. Her role involved the management of through-the-line and online marketing. After moving to London in 2004 Irene Zalami worked as the Marketing & Business Development Manager for Ausbrokers, a business development vehicle that fast-tracks Australian companies into foreign markets.