Word-of-Mouth/Social Media GO
What do people say about your brand – and what can you do about it?
Today’s marketplace is more sophisticated than ever, with consumers and decision makers evolving their purchase behavior at a blistering pace. They form their opinions by consuming copious amounts of information from Word-of-Mouth (WOM) and Social Media channels, and re-broadcast this information to family, friends, peers – and even people they’ve never met.
The problem is that this virtuous cycle of dialogue often takes place in environments where brands do not have a presence. It can be difficult to size up the conversation, extract the most important sources and topics of conversation, and understand where the Gaps lie… where a brand can step in to meet a need or fulfill a promise. For those that do, however, a tremendous competitive advantage awaits.
We use advanced search technologies and proprietary methodologies to take a snapshot of your customers’ online conversation. This provides deep insight into the reputation of your brand and your competition. How much is being said, where, and by whom? Do they endorse your brand or spread distrust? And what can you do about it?
A WOM & Social Media GO analysis helps to answer these questions, providing insight into how you can inspire confidence in your brand within Word-of-Mouth (WOM) and Social Media environments… as well as use your newfound intelligence to pursue better ROI in other marketing channels.
Capturing the power of online Word-of-Mouth… You’re good to GO.
For more information on our Word-of-Mouth/Social Media GO Analysis, our any other GO products, please contact us.
To identify Word-of-Mouth opportunities, we look at:
• conversation volume
• conversation sources/site types
• top influencers
• popular discussion topics
• sentiment (Net Approval Index)
• competitive WOM metrics
• category WOM metrics
• and more
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Word-of-Mouth/Social Media GO:
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Word-of-Mouth/Social Media GO look like?
Other Word-of-Mouth & Social Media Marketing services...
Social Media Monitoring: Word-of-Mouth is not a marketing medium, it’s a conversation amongst consumers about the products & services they want to buy, might buy or have bought.
Social Media Analytics: Aggregating social media metrics is essential. Our Brand Dashboards are aimed at providing you with a consolidated view of all your social media activities.
Community Development & Engagement: Instead of focusing on getting consumers to engage with advertising promoting a brand, we get them to engage directly with the brand by building communities.