Facebook Marketing GO

Are you channeling all your Facebook activity into better ROI and a stronger brand?

There’s no doubting the inherent upside of promoting your brand on Facebook. But despite the unprecedented opportunities it affords marketers in defining audiences on behavioral and psychographic terms, investing in Facebook is not without its challenges.

Should you invest in your fan page, or use Facebook to attract more visitors to your website? How much is every new fan worth? What’s the value of a Facebook ad impression? And how do you turn a simple “like” into loyalty? Facebook gives you plenty of data to answer these questions, but the numbers aren’t inherently actionable. They won’t tell you how you should invest your marketing dollars or tailor your communications to this unique audience.

Once we've sourced these unique analytical perspectives, we fuse them with your digital marketing objectives to arrive at a synthesized Facebook marketing strategy.

If your ambition is to monetize traffic and drive ROI, we'll show you ways to grow your fan base, fight off high media costs, and optimize advertising investments through rigorous testing across ad units, audience targets, and landing pages. To build a stronger brand, we'll show you how to improve engagement, optimize community interaction, grow your reach and build loyalty – on Facebook and beyond. The end result is a clear plan for how you can make the most of this powerful and dynamic social media channel.

Turning Facebook into another vital marketing channel… You’re good to GO.

Does post engagement on Facebook actually create reach?  

Featured in eMarketer Daily, the Facebook Reach Analysis sheds light on how people interact with brands’ Facebook content, specifically: 

1) The correlation between post engagement and reach on Facebook
2) Effects on reach by post frequency
3) Effects on engagement and reach by post type

For more information on our Facebook Marketing GO Analysis, or any other GO products, please contact us.