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Web Liquid have utilised all of their divisions - LiquidMarcoms, LiquidCommerce, and LiquidDiagnostics with Excel Airways in the past year. To read more about what we have done please follow the relevant links on the right
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LiquidMarcoms
Response:
Real Time Fares Campaign
Creative was developed by Web Liquid in conjunction with Point and Roll to integrate branding and direct response elements into the execution. The unit was comprised of three expandable panels. The first panel displayed real-time fares for Excel Airways flights, while the second panel featured a newsletter registration form which allowed users to opt-in to the airlines Special Offers within the ad-unit. The last panel provided the user with general information about the airline and its services. To maximise media efficiency and acquisition, Web Liquid negotiated media placements on a cost per click basis across specific categories including travel and news. The unit was then migrated into the airlines best performing partner sites providing a dynamic unit which provided the user with multiple points of interaction with the airline.
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Impact:
Virgin.net Best of Med Promotion
Web Liquid negotiated a sponsorship agreement with Virgin.net to maximise the exposure of Excel Airways across the portal. The sponsorship program saw the Web Liquid and portal collaborating in the development of a "Best of the Med" microsite, which featured unique content and information on the Mediterranean. In addition to a 24 hour take over of the site and stand-alone emails to close to 900,000 subscribers, the program provided Excel Airways with 100% share-of-voice on all the microsites advertising. Specific creative was designed to highlight the airlines leather seats and hot meals, with an innovative synchronised unit used to provide maximum impact.
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- Malaga
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Innovation:
"Return to the Med" Promotion
To drive maximum impact during the summer season for Excel Airways, Web Liquid partnered with rich media provider CheckM8 and teletextholidays.co.uk for the deployment an innovative hockey-stick unit, a newly released and first off unit in the UK market. The hockey stick unit ran for 14 days across the flights homepage of the site, running three different messages and call to actions including registration, special offers and on-board services.
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