SsangYong Rexton Test Drive Campaign
Background & Objectives
The campaign aimed to drive awareness, consideration and test drives of the SSangyong Rexton through a tactical lease offer of £249 a month.
Creative Approach
Leverage the positive reviews and consumer sentiment about the Rexton relative to more establish automotive brands in the SUV category. The creative approach centered on the use of simple and straight talking copy to generate interest and interaction.
Results
629,010 unique users reached, 617 test drive requests, 12 completed sales.
About Alain Portmann
My job is simple. To inspire staff, clients and consumers.
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This is some text prior to the author information. You can change this text from the admin section of WP-Gravatar My job is simple. To inspire staff, clients and consumers. Read more from this author