Hilton Spring Campaign
Background & Objectives
The campaign aimed to stimulate leisure business into Hilton’s seventy-eight properties across the United Kingdom and Ireland, supporting offline activity concentrated across press and direct mail.
Creative Approach
Leverage seasonal icons to bring to life the “What a difference a word can make” proposition; aimed at positioning Hilton’s value proposition and brand in the leisure accommodation segment.
Results
103,550,000 impressions delivered, £2,094,000 in total revenue, 12 : 1 return on investment
About Alain Portmann
My job is simple. To inspire staff, clients and consumers.
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This is some text prior to the author information. You can change this text from the admin section of WP-Gravatar My job is simple. To inspire staff, clients and consumers. Read more from this author