Hilton Leisure Awareness Campaign
Background & Objectives: To complement its price lead tactical advertising campaigns, Hilton tasked Web Liquid with the development of a campaign that would highlight key benefits of Hilton’s service offering and brand including 1) Advance Purchase, 2) Theatre Breaks, 3) Destination Guides and 4) Price Guarantee.
The maximize conversion rates and return on investment, users who interacted with the creative and dropped off at specific points in the booking process where re-targeted. This allowed us to target individual users with bespoke creative and messages aimed at generating increased consideration and conversion.
Results: 193,930,041 total impressions, 174,560 total clicks £1,882,716 in total revenue and a return on investment of 13.
About Alain Portmann
My job is simple. To inspire staff, clients and consumers.
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This is some text prior to the author information. You can change this text from the admin section of WP-Gravatar My job is simple. To inspire staff, clients and consumers. Read more from this author