Background & Objectives:
In an effort to deliver higher operating margins, Avis commission Web Liquid with the development of a campaign that would generate incremental direct international business from the UK market. Following a series of commercial planning meetings, the campaign was focused on demand generation for rentals in Spain and Italy. Web Liquid’s insight planning revealed the value of blending humour with a strong destination focused call to action to maximise standout and response rates.

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This is some text prior to the author information. You can change this text from the admin section of WP-Gravatar  My job is simple. To inspire staff, clients and consumers. Read more from this author

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