Background & Objectives:
Initial planning insight revelead that while 25% of Australians seek holiday information from travel agents, 80% book through travel agents.  To generate direct incremental demand from Australians traveling to the United Kingdom, Web Liquid devised an online campaign leveraging humour to establish standout, initial interest and interaction. The light hearted but effective messaging was complemented with a limited time free upgrade offer.  

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This is some text prior to the author information. You can change this text from the admin section of WP-Gravatar  My job is simple. To inspire staff, clients and consumers. Read more from this author

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