Marketing Magazine, 15 July, 2008

Avis is boosting its online marketing strategy with the launch of a UK affiliate programme. The scheme, created by Web Liquid, will enable appropriate affiliates to carry display, text and image advertising, driving consumers to the Avis website. The car-rental firm hopes this will increase its online sales and boost brand awareness.

Avis aims to attract those affiliates most able to target affluent, online-savvy UK consumers from the AB demographic, with a male bias and a requirement to travel. Creative is sales-oriented, and includes a direct ‘book now’ call-to-action.

The company recently bolstered its online presence with the launch of wetryharder.co.uk – a first for the car rental industry, according to Avis. Last month, the company hired Web Liquid to create a viral Formula One themed game in the build-up to the British Grand Prix.

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