On Monday 29th June, to coincide with the launch of the high speed preview service between Ashford International, Ebbsfleet International and St Pancras International, Southeastern ran a special content push down advert on the National Rail Enquiries homepage.

This will be the first time this specially developed ad format has run on the National Rail site. Southeastern took all regular ad formats on the page and when a user rolls over either the banner or top skyscraper, a large rich media ad unit will appear and push down the page content – to reveal, the high speed train. The execution  highlights the fact journey times from Ashford International to London will be shortened to just 37 minutes and from Ebbsfleet International the journey will take just 17 minutes.

Click here to see the Southeastern National Rail execution.  

The execution was negotiated, planned and managed by Web Liquid working in partnership with creative agency Gamaroff Digital. The execution is part of a larger campaign including standard display ad formats across various sites as well as offline media.

Katy Habisreutinger, e-Commerce Marketing Manager at Southeastern commented; “The execution supports our goal of delivering impact, innovation and awareness for our high speed preview service.”

The high speed service has proven so popular with passengers that Southeastern were required to double the length of the 0748 from Ashford International to St Pancras and the 1737 from St Pancras International to Ashford International form six to 12 cars.

About Alain Portmann

My job is simple. To inspire staff, clients and consumers.

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