Our latest effort for OpenSkies launched today – a great deal in BIZ between NYC, Paris and Amsterdam. Since the airline’s launch last year most of the advertising has been in support of the highly praised PREM+ cabin, so this is the first campaign to raise awareness and trial of the only fully flat bed/seat flying NYC-PAR and NYC-AMS. At a fare that’s much less than the other airlines on those routes, it’s probably the best deal flying.

The digital campaign aims to reach the elusive business and premium leisure traveler in New York, Paris and Amsterdam through a combination of contextual and behavioral targeting while the creative delivers a strong proposition – balancing the benefits of BIZ with the the promotional call to action.

About Matthew Cronin

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