Comments on: Consumer Generated Content – A Tactic or a Strategy? http://www.webliquidgroup.com/blog/opinions/consumer-generated-content-a-tactic-or-a-strategy/ Web Liquid provides return on investment focused consulting and online marketing for some of the world most recongnised brands. Mon, 01 Aug 2011 17:18:04 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Matthew Cronin http://www.webliquidgroup.com/blog/opinions/consumer-generated-content-a-tactic-or-a-strategy/comment-page-1/#comment-84 Matthew Cronin Wed, 30 May 2007 18:59:14 +0000 /blog/tbs/opinions/consumer-generated-content-a-tactic-or-a-strategy/#comment-84 Rebecca- Thanks for your thoughts. We have indeed thought about how this approach might apply to our own business, it could certainly be a powerful tool. Unlike consumers in general however, corporate customers such as ours are not so willing to share the details of their consumer experience. And that's fair enough, considering the need to maintain a certain level of privacy - often our work involves information of a competitive nature. Nevertheless, I agree that it's a compelling idea! Rebecca-

Thanks for your thoughts. We have indeed thought about how this approach might apply to our own business, it could certainly be a powerful tool. Unlike consumers in general however, corporate customers such as ours are not so willing to share the details of their consumer experience. And that’s fair enough, considering the need to maintain a certain level of privacy – often our work involves information of a competitive nature. Nevertheless, I agree that it’s a compelling idea!

]]> By: Rebecca Caroe http://www.webliquidgroup.com/blog/opinions/consumer-generated-content-a-tactic-or-a-strategy/comment-page-1/#comment-80 Rebecca Caroe Tue, 29 May 2007 20:39:49 +0000 /blog/tbs/opinions/consumer-generated-content-a-tactic-or-a-strategy/#comment-80 Matthew I like this post - solid logic and key action points. I blogged on it. http://caroe.typepad.com/rebecca_caroe/2007/05/cgc_a_howto_man.html BUT my question is, what is Web Liquid doing to apply it to its own business? How can your prospective clients start a conversation about you? How can they create content to support the great experience they have with your team? And can you reach the right prospective client audience? Keep up the great work! Rebecca Matthew
I like this post – solid logic and key action points. I blogged on it.
http://caroe.typepad.com/rebecca_caroe/2007/05/cgc_a_howto_man.html

BUT my question is, what is Web Liquid doing to apply it to its own business? How can your prospective clients start a conversation about you? How can they create content to support the great experience they have with your team? And can you reach the right prospective client audience?

Keep up the great work!
Rebecca

]]> By: Web Liquid | thinking:returns » Blog Archive » :cgi Part 1 - It’s all about the consumer http://www.webliquidgroup.com/blog/opinions/consumer-generated-content-a-tactic-or-a-strategy/comment-page-1/#comment-67 Web Liquid | thinking:returns » Blog Archive » :cgi Part 1 - It’s all about the consumer Thu, 24 May 2007 15:19:04 +0000 /blog/tbs/opinions/consumer-generated-content-a-tactic-or-a-strategy/#comment-67 [...] With the recent launch of the Avis blog and the ever growing focus on consumer generated content tactics we thought it might be helpful to take a step back and have a look at the strategic side of CGC in a multi-part series starting today, quite appropriately, with a focus on the consumer. [...] [...] With the recent launch of the Avis blog and the ever growing focus on consumer generated content tactics we thought it might be helpful to take a step back and have a look at the strategic side of CGC in a multi-part series starting today, quite appropriately, with a focus on the consumer. [...]

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