Alain Portmann, Founding Partner of Web Liquid was a speaker at the 2009 Digital Marketing Conference. The conference held at the Le Royal Meridien Beach Resort and Spa in Dubai was organized by AMEinfo and Middle East Business Intelligence.

Alain presented on the subject of accountability and measurement as a means of increasing return on investment. The forty five minute presentation entitled “Conversations with Financial Directors” provided a series of measurement recommendations collected from actual discussions with Financial Directors from various Fortune 500 companies. The presentation shared Web Liquid’s approach to increasing accountability from online investments through a focus on 1) Profit on Investment 2) effective business metrics, 3) attribution of conversions and 4) Consumer Generated Insight.

For Alain’s personal perspective on the conference and analysis on the Middle East online industry join the Web Liquid Facebook Group. Further resources and insight on measurement and accountability include:

•  Measuring the gold dust of social media
• Pay per Performance – 9 tips to drive incremental revenue
• The last click gets to much credit
• Campaign analytics and measurement learnings
• What is return on investment?
• Measuring commercial and organic search
• Ad agency compensation is about Worth Creation

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