If you’ve ever done any paid search advertising, chances are you’re sitting on a gold mine of insightful data.  Based on the premise that a Search Engine Optimization (SEO) campaign is far more likely to generate a strong return if it is seeded with Pay-Per-Click (PPC) data… we have assembled a two-part video which explores this topic in detail, especially:

• How to leverage historical PPC data to increase your marketing ROI
• How to identify and realize efficiencies when managing SEO & PPC in tandem
• How a data-driven approach to Search marketing can influence your brand in other channels
• How YOU can begin to aggregate data for more effective integrated campaigns

The video is split into two parts, totaling about 16 minutes in all.  Here’s part one:

And of course part two:

These and much more are available on our YouTube channel.

About Paul Burani

Paul Burani - Partner, Web Liquid Group. Connect with me on Google+

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