2009 was “the year” of many things… but one trend which has not received enough attention is the recent rise to prominence of URL shorteners.  As always, there’s the early entrant (TinyURL), the sharper alternative which dominates the market in its adolescence (Bit.ly), and then Google jumps into the fray.  We’ve assembled a short guide to URL shorteners, and set the table for future discourse on where their impact will most be felt in 2010 — social media analytics.

Download “The Long and Short of URL Shorteners” in PDF format.