[This webinar will be held on Thursday 9/3/09, at 12pm EDT.  Click here to register.]

“Marketing brands in the social media space has provided us with insights into the power of community co-creation.  Our goal is to illustrate that these best practices also lend themselves to building collaborative resources within an organization.”

Paul Burani of Web Liquid Group discusses with Human Resources IQ, how to create a knowledge resource and sustain communities over the long run through social media. (Human Resources IQ is an online community for sharing ideas, finding human resources information, best practices, solutions, and interacting with the HR community.)

Specifically, the presentation covers the following:

• Techniques to build and sustain communities of people
• Ways to overcome perceived obstacles to social networking
• Lessons on tracking and success metrics
• Steps on how to address a broad audience, conservatively, and have a good time doing it
• The importance of amplifying positive experiences to the broader online community