Back to Search Engine Optimization (SEO)

How do search engines work?

We’re glad you asked. Search engine companies continually deploy spiders (programs which get their name for the way they crawl around the web searching for information) to discover new content on the web. They bring this information back with them, allowing the search engine to add more information to its index. When a search engine user queries a particular keyword, that index is the source for any and all potential search results.  The first and most important objective in SEO is to get as much content as possible included in that index.

The search engines, however, are not obligated to put you in there. That’s when it becomes essential to schmooze a little bit.

The problem with search engines.

These search engine spiders are robots, not humans; if they hit a snag while trying to crawl a website, they won’t stop and reason it out. They’ll just keep moving — and whatever they pass over could be the most critical page on your site.

Without configuring the domain and server for SEO, there’s the risk of leaving a lot of value on the table. Excess content which obscures the bottom line might be given too much emphasis. Old content which has gained popularity in search engines might be completely overlooked. New content may take weeks, months, or longer to get into the index — and could lose its impact in the process.

Google leads the pack, but other search engines still account for a large share of the market. Each represents a unique relationship that needs to be established between your website and the spiders. Pretty soon, SEO server configuration becomes a pretty big task.

The Web Liquid solution.

The spiders are pretty smart, but we take nothing for granted. Our goal is to make their jobs as easy as possible, so that the website retains all its SEO benefits.

We authenticate a site with major search engines, and conduct a thorough review of server-side system files to ensure that each page sends the right directions to the server. By selectively disabling link authority for certain content, we make sure the spiders know where to focus their energies. Once we have a look at the history of the domain and major changes that have taken place over time, we can clear out the dead weight which creates drag in the search engine crawl process.  When necessary, we create permanent redirects to capture search engine benefits of old pages which are no longer part of the site.

Think of it as spring cleaning, only we do it all year round.

Back to Search Engine Optimization (SEO)
• Keyword Research
• HTML Markup Analysis
• Server & Domain Configuration
• Content & Link Strategy

About Paul Burani

Paul Burani - Partner, Web Liquid Group. Connect with me on Google+

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