Back to Search Engine Optimization (SEO)

When trying to achieve high search engine rankings, it’s tempting to choose keyword targets based on what would be deemed to be the highest-traffic search queries.

With this approach, the site will be optimized toward this small handful of keywords, with all forthcoming content spawning from the same foundation. High rankings for some of these keywords may follow, along with some incremental traffic. What if every brand in every category took this approach? Actually, many of them do — and therein lies the opportunity.

The obvious keywords are rarely the most profitable ones. SEO is just not that simple.

In the Keyword Research phase, we appraise all viable keyword targets and prioritize based on a variety of factors, including:

1) Raw search query volumes across all major search engines
2) Amount and quality of competition for keywords and related phrases
3) Conversion potential based on nature of keywords and their contextual categories
4) Seasonal trends in keyword query volumes

The ultimate vision for SEO success hinges on the website’s ability to attract visits from a wide range of non-branded keyword queries, using terms related to the brand’s core persona.

Back to Search Engine Optimization (SEO)
• Keyword Research
• HTML Markup Analysis
• Server & Domain Configuration
• Content & Link Strategy

About Paul Burani

Paul Burani - Partner, Web Liquid Group. Connect with me on Google+

Mail | Twitter | LinkedIn | Google+ | More Posts (55)

This is some text prior to the author information. You can change this text from the admin section of WP-Gravatar  Paul Burani - Partner, Web Liquid Group. Connect with me on Google+ Read more from this author