Back to Search Engine Optimization (SEO)

Here’s where SEO gets technical. We take the insights from Keyword Research, and streamline website markup (the code that lies beneath the surface of the web page) to optimally position these targeted keywords (e.g. title, description, filename taxonomy, image “alt” tags) for peak visibility in search engines.

This phase also consists of a lengthy and objective copywriting review to consider critical formatting characteristics. We’ll also make sure that your site architecture (e.g. link structure, anchor text optimization) is well-placed to pass link authority internally on your site. Here’s a partial list of the considerations we’ll look into: anchor text, headline structure, internal linking, keyword density, outbound link anchor text, title tags, keyword stems, image alt text, Pagerank, site architecture, URL length, content freshness, geotargeting, meta description, nofollow, relevancy.

Back to Search Engine Optimization (SEO)
• Keyword Research
• HTML Markup Analysis
• Server & Domain Configuration
• Content & Link Strategy

About Paul Burani

Paul Burani - Partner, Web Liquid Group. Connect with me on Google+

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