Comments on: Purchase Funnels 2.0 http://www.webliquidgroup.com/blog/knowledge/purchase-funnels-20/ Web Liquid provides return on investment focused consulting and online marketing for some of the world most recongnised brands. Mon, 01 Aug 2011 17:18:04 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Mathew Vattolil http://www.webliquidgroup.com/blog/knowledge/purchase-funnels-20/comment-page-1/#comment-651 Mathew Vattolil Sun, 23 Sep 2007 09:22:16 +0000 /blog/consumer-generated-insight/purchase-funnels-20/#comment-651 <p>Hello,</p> <p>An interesting read.</p> <p>One critical question to be considered while measuring the effective use of CGC would be the driving force behind consumer commentary itself. Who would be most likely to logon to the Internet and express their views or experience in using a product? Taking a practical view of the question I believe it would be customers who are disgruntled with a particular product or service. Otherwise it should be such an unexpectedly high positive experience for a person to induce him to express his views online. (Of course, I am not forgetting those Internet geeks who simply logon to the Net and write about everything that happened to them at the end of the day).</p> <p>Now, if we assume that it would mostly be complaints and ‘not-so-good’ experiences that get expressed online, what would be the role of CGC on the purchase funnel? Would it be more negative than positive, unless of course, a conscious effort is taken by a particular company for getting positive reviews or comments online? That is ‘Managed CGC’?</p> <p>Mathew</p> Hello,

An interesting read.

One critical question to be considered while measuring the effective use of CGC would be the driving force behind consumer commentary itself. Who would be most likely to logon to the Internet and express their views or experience in using a product? Taking a practical view of the question I believe it would be customers who are disgruntled with a particular product or service. Otherwise it should be such an unexpectedly high positive experience for a person to induce him to express his views online. (Of course, I am not forgetting those Internet geeks who simply logon to the Net and write about everything that happened to them at the end of the day).

Now, if we assume that it would mostly be complaints and ‘not-so-good’ experiences that get expressed online, what would be the role of CGC on the purchase funnel? Would it be more negative than positive, unless of course, a conscious effort is taken by a particular company for getting positive reviews or comments online? That is ‘Managed CGC’?

Mathew

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