Green Monday is Coming!
It’s the first weeks of October, which means we can still be comfortable knowing that we won’t walk into a store and hear smooth-jazz Christmas carols… at least not for another little while. For marketers, however, in October ’tis the season to prepare for the e-commerce blitz — if in fact we are to be jolly.
We’ve come across some interesting data from Google and comScore which maps nationwide e-commerce sales across a daily calendar. The focal point of Google’s holiday campaign countdown is Green Monday: “the last day for customers to order gifts online without having to pay for expedited shipping.”
Download “E-commerce & Holiday Shopping in 2009” in PDF format.
About Paul Burani
Paul Burani - Partner, Web Liquid Group. Connect with me on Google+
Mail | Twitter | LinkedIn | Google+ | More Posts (53)
This is some text prior to the author information. You can change this text from the admin section of WP-Gravatar Paul Burani - Partner, Web Liquid Group. Connect with me on
Google+ Read more from this authorPosted in Knowledge
October 26th, 2009 at 3:31 pm
Just in time — Razorfish published a study indicating that 7 out of 10 people share their purchase recommendations online. Read between the lines: peer influence is the commercial catalyst in social media/word-of-mouth channels!