Google recently filed a patent application for ranking blog search, ushering a new set of considerations for the optimal ranking of blog content across Google. The patent application for “ranking blog documents” filed the 13th of September 2005 listed high ranking members of Google including Vinod Marur.

Google’s patent application describes two distinct sets of data used to score and determine the ranking of results in a blog search. The first is a blog quality score, which is independent of the query terms used in the search. The second is a relevance score of the post, based upon the query used by a searcher. Google’s thinking can already be seen today at Google’s Blog Search, which is based on a series of positive and negative quality indicators.

Some of the positive quality indicators to consider for blogs in Google include:

Inclusion into blogrolls and blog news aggregators
Emails containing the blog URL
A high number of unique subscribers 
Popularity of the blog
The main blog or blog post’s PageRank
Use of category tags (e.g. Technorati tags)

Some of the negative quality indicators to consider for blogs in Google include:

Duplicate posts in a blog
The use phrases and words that appear in spam
Similar length across different posts within the blog
Links from the blog pointing back to one site
New posts being published in short succession (hint of automation)

web liquid, google patent

About Alain Portmann

My job is simple. To inspire staff, clients and consumers.

Mail | Web | More Posts (65)

This is some text prior to the author information. You can change this text from the admin section of WP-Gravatar  My job is simple. To inspire staff, clients and consumers. Read more from this author