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	<title>Comments on: Online Word of Mouth Part 1 &#8211; It&#8217;s all about the consumer</title>
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	<description>Web Liquid provides return on investment focused consulting and online marketing for some of the world most recongnised brands.</description>
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		<title>By: Web Liquid &#124; thinking:returns &#187; Blog Archive &#187; :cgi Part 3 - Marketing</title>
		<link>/blog/knowledge/cgi-part-1-its-all-about-the-consumer/comment-page-1/#comment-98</link>
		<dc:creator>Web Liquid &#124; thinking:returns &#187; Blog Archive &#187; :cgi Part 3 - Marketing</dc:creator>
		<pubDate>Fri, 08 Jun 2007 18:42:31 +0000</pubDate>
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		<description>[...] The final installment of this 3-part series on :cgi (Consumer Generated Insight) focuses on marketing. Read Part 1 - The Consumer here, and Part 2 - Research here. [...]</description>
		<content:encoded><![CDATA[<p>[...] The final installment of this 3-part series on :cgi (Consumer Generated Insight) focuses on marketing. Read Part 1 &#8211; The Consumer here, and Part 2 &#8211; Research here. [...]</p>
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		<title>By: Web Liquid &#124; thinking:returns &#187; Blog Archive &#187; :cgi Part 2 - Research</title>
		<link>/blog/knowledge/cgi-part-1-its-all-about-the-consumer/comment-page-1/#comment-89</link>
		<dc:creator>Web Liquid &#124; thinking:returns &#187; Blog Archive &#187; :cgi Part 2 - Research</dc:creator>
		<pubDate>Fri, 01 Jun 2007 16:12:58 +0000</pubDate>
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		<description>[...] Following our first installment of :cgi (consumer generated insight), part two shifts the focus from the importance of CGC to what corporate marketers can do with it. While social networks, CGC and WOM are stirring a lot of conversation within marketing departments, few companies have embraced the channel beyond a tactical execution or two. [...]</description>
		<content:encoded><![CDATA[<p>[...] Following our first installment of :cgi (consumer generated insight), part two shifts the focus from the importance of CGC to what corporate marketers can do with it. While social networks, CGC and WOM are stirring a lot of conversation within marketing departments, few companies have embraced the channel beyond a tactical execution or two. [...]</p>
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