Social Media has changed the traditional notion of how brands connect, engage and evolve relationships with prospects and customers… but are brands connecting with their community in the right way? “Six out of ten Britons & Americans do not want to engage with brands through social media, leading to companies creating mountains of digital waste.” [...]
We discuss the importance of the user experience in social media, and how a WOM monitoring program can help in developing strategies that put the user first.
Results of British Airways OpenSkies’ social media marketing have been impressive: pre-launch anticipation for the new airline, community co-creation of the brand and the product…
We define our clients’ success relative to the sustained return they obtain from their marketing investments. 2007 was a landmark year for our clients, in which their increased commitment to online marketing was rewarded by strong financial returns. In 2007 we generated GBP £125,422,639 (USD $251,655,481) in revenue for our clients, delivering a return on [...]
Driven by a strategic goal to drive business through their own direct websites, Hilton Hotels approached Web Liquid to assist in the deployment of an in-house eCommerce function and team responsible for coordinating and managing central Digital Marketing initiatives across the EMEA region. The Solution: Web Liquid seconded two team members into Hilton, having one [...]
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As part of a major acquisition campaign for one of our travel clients, Web Liquid undertook an in-depth analysis aimed at identifying the relationship between 1) search and display advertising and 2) tactics to increase the value of each conversion. While the campaign generated strong return on investment across display advertising and PPC search, we [...]
Hilton’s “minibreaks” product was rolled out at the beginning of 2007 as a realignment of the leisure proposition and a means to unify the leisure travel product offering at Hilton properties around the world to capture more of the ‘quick trip’ market. A comprehensive integrated campaign was launched to promote the product features – no [...]
We define our clients’ success relative to the sustained return they obtain from their marketing investments. 2006 was a landmark year for our clients, in which their increased commitment to online marketing was rewarded by strong financial and communication returns. In 2006 we generated $133,535,453 in revenue from our clients’ investments in online media, delivering [...]
2006 saw the development of a new, long term marketing strategy by Avis. Key to this was the reinvigoration of the Avis core brand values – ‘We Try Harder’ – and building consumer confidence by striking a balance between the persuasiveness of a their marketing promise and consumers’ own personal perceptions of the brand. Web [...]
In late 2003 XL Airways appointed Web Liquid as its Digital Marketing Agency of Record. Before engaging into communications and media planning we defined a series of commercial imperatives to achieve. These commercial imperatives helped us identify and guide our media and creative approach. Furthermore, this approach helped us identify and make recommendations on optimising [...]
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Avis UK challenged Web Liquid to concept, design and produce an online creative communication for its latest domestic offers. The offer was based on a simple proposition – “7 days for the price of 5″ and “3 days for the price of 2″. While the offer was incredibly competitive, the challenge laid in bringing the [...]
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With 2005 gone by and a lot of air over our wings we took a moment to reflect on our second full calendar year in business. We’ve added clients, staff and are doing work in 8 countries across all digital channels. But beyond all that we’ve identified one metric that really matters – the success [...]
MediaBrokers is bringing a new behavioural targeting tool to the UK next week in a bid to provide an alternative to search marketing. The solution, called MediaBroker’s Selector, lets advertisers divide users into cookie-based segments by tracking action tags on the Atlas Publisher ad network. It has been tested by Web Liquid across its client [...]