Hosted by ClickZ and sponsored by Marin Software – Oct 25 @ 1pm EST The 2011 Holidays: Feast or Famine for E-Commerce? The holidays are coming… and the question right now is: where will the grinch be spending winter break? If you read what eMarketer and comScore are saying, we’re projected to see growth in [...]
This research helps marketers understand customer complaints, the search behavior that drives them, and the marketing opportunity surrounding them.
(PRLEAP.COM) SuperBreak, the market leader in the provision of UK and European short breaks has launched a new breed of customer targeting on its website www.superbreak.com. Dubbed ‘Natural Search Targeting’, the initiative is a UK first, targeting users based on their submitted specific interests either on SuperBreak.com or Google/Yahoo. When (potential) customers search for one [...]
On Monday 29th June, to coincide with the launch of the high speed preview service between Ashford International, Ebbsfleet International and St Pancras International, Southeastern ran a special content push down advert on the National Rail Enquiries homepage. This will be the first time this specially developed ad format has run on the National Rail [...]
Following on from their recent success of having been appointed to handle Avis Europe’s Pan European direct marketing account, Web Liquid together with creative partner Acknowledgement, have won a separate, competitive pitch for the Avis pan-European display network account, initially expected to cover up to 11 markets. Once again Web Liquid will lead the media [...]
LONDON, 11 March 2009 Following a three-way pitch including Rapp and incumbent McCann Erickson, Web Liquid & creative partner Acknowledgement have been appointed to develop Avis Europe 2009 key pan-European campaigns across 13 markets. Web Liquid will lead the media strategy, planning and buying with Acknowledgement developing the creative strategy and production. The campaigns will [...]
Our latest effort for OpenSkies launched today – a great deal in BIZ between NYC, Paris and Amsterdam. Since the airline’s launch last year most of the advertising has been in support of the highly praised PREM+ cabin, so this is the first campaign to raise awareness and trial of the only fully flat bed/seat [...]
Alain Portmann, Founding Partner of Web Liquid was a speaker at the 2009 Digital Marketing Conference. The conference held at the Le Royal Meridien Beach Resort and Spa in Dubai was organized by AMEinfo and Middle East Business Intelligence.
Web Liquid, Hilton’s UK digital marketing agency since 2005, has launched a three month online campaign to promote Hilton Worldwide Resorts 30% Early Saver rate and Experience packages.
Web Liquid New York recently moved to a new office space in Brooklyn’s DUMBO neighborhood – on the shore of the East River and at the bleeding edge of New York’s digital marketing and creative thinking talent pool. We’re loving the new space and the ‘hood (as the kids call it) so much that we [...]
Marketing Magazine, 15 July, 2008 Avis is boosting its online marketing strategy with the launch of a UK affiliate programme. The scheme, created by Web Liquid, will enable appropriate affiliates to carry display, text and image advertising, driving consumers to the Avis website. The car-rental firm hopes this will increase its online sales and boost [...]
New York/Paris – 7 May 2008 – OpenSkies, the new premium airline from British Airways, has appointed Web Liquid to develop and manage its digital marketing in New York and Europe. OpenSkies, a wholly owned subsidiary of British Airways, has filed for regulatory approval to launch transatlantic flights this summer. “Web Liquid’s proactive nature, knowledge [...]
Award-winning, digital marketing agency Web Liquid is consolidating its growth with the appointment of James Hudson as Associate Media Director. James Hudson has been appointed Associate Media Director at Web Liquid. He leaves a position as Account Director at Omnicom’s PHD, where he worked primarily on the ING Direct account. With over eight years experience [...]
Avis UK has won the ‘SOCAP Award for Innovation in Customer Service’ at the National Customer Service Awards in London on the 18th September. The award given by the National Customer Service Awards in conjunction with SOCAP (Society of Consumer Affairs Professionals) is the only award SOCAP gives outside of its professional body. The accolade [...]
The amount of investment on internet advertising in the UK has overtaken the total advertising expenditure of national newspapers for the first time. The milestone has been tracked by the Internet Advertising Bureau (IAB) Biannual Study today. According to its findings, internet ad spend in the UK broke the £2 billion mark last year, after [...]
22 December 2006. Clickpress. XL Leisure Group has become the new name for the Excel Airways Group. XL Leisure Group is to become the new name for Excel Airways Group and along with the name change there are to be new logos for the Group and two of its main Divisions: XL Airways, the charter [...]
Excel gains online boost with XL.com. 1 February, 2005. Philip Buxton Revolution Excel Airways has launched into the wider world of online travel after buying the URL XL.com. The airline, known for its low-cost flights, has expanded its online offer to include flights from other airlines, car rental, hotels and package deals. The push sees [...]
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Web Liquid is named the most Efficient Online Marketing Agency in 2006 by New Media Age. The previous year, Web Liquid was named the second most efficient Online Marketing Agency and identified as an ”Agency to Watch” in the 2005 Top 100 Interactive Agencies Report. The efficiency table published by New Media Age as part of the 2006 Top [...]
16 March, 2006 New Media Age. Avis to improve ad targeting by shifting 50% of funds online with Web Liquid. Car-hire company Avis is shifting 50% of its GBP £600,000 marketing budget into Internet activity in a bid to target its advertising better and to channel traffic to its site.The move reflects demand from customer [...]
11 August 2005 New Media Age. Hilton plugs world destinations in ads targeted at US audience. Hotel group Hilton is trying to tempt Americans to travel abroad more this summer with a major new online campaign promoting its hotels in the UK and the rest of the world. The campaign has been developed by the [...]
3 February 2005 New Media Age. Unoduo plans brand push for UK and US. Online leisure network Unoduo has appointed a digital agency to promote its services in the UK and US. The Australia-based company will work with Web Liquid in London to develop an online strategy to raise awareness of its ability to connect people [...]
2 August, 2004 Guardian Unlimited by Guy Clapperton. The great e-scape. More people are visiting holiday websites than ever before, according to new research. So is it just because of the wet summer, or is the net now the only way to book travel, asks Guy Clapperton. It’s so tempting to start a piece on [...]