Last month, Web Liquid put out its first release of the Search Query Volume Estimator. This tool is designed to project future search query volumes, based on data derived from publicly available tools (Google Insights and AdWords Keyword Tool). To show you what it looks like in action, we stress tested the tool in a [...]
It’s early March, which means every digital marketing blog across the galaxy is about to get littered with references to the annual NCAA College Basketball Tournament. So let’s get this party started with a nice metaphor: the fast break. When you’re on a fast break, a lot of good things are happening. You’re rewarding your [...]
[This article ran on Search Engine Watch on January 13, 2012.] It’s January, and all the industry pundits are buzzing with their biggest and boldest predictions of what’s in store for the year. But let’s talk about what we’re not going to see in 2012: the return of user search query data from individuals signed [...]
[This article ran on Search Engine Watch on December 19, 2011.] Fortunately, most Search Engine Watch readers know at least the basics of using a search engine, and we’re not 7-year-olds drooling over the hottest toy of the 2011 holiday season. (Although, with just the right holiday cheer, we too can go into orbit like [...]
[This article ran on Search Engine Watch on November 17, 2011.] There’s so much good writing out there covering issues from both the brands’ and consumers’ perspectives, but what about the agencies? For independent consultants or ambitious entrepreneurs looking to build a viable business around search marketing services, there are relatively few resources out there [...]
[This article ran on Search Engine Watch on October 20, 2011.] Earlier this year, eMarketer released a report documenting the meteoric rise of Internet radio . Market leader Pandora, emerging beast Spotify, and various other players are clearly riding a wave of explosive growth… but in this and other similar research, there’s a face clearly [...]
Thank you for attending our webinar, Search Marketing Tactics For Online Retailers this Holiday Season, organized by ClickZ Academy and sponsored by Marin Software. If you missed the webinar, you can access the on-demand recording here. [You can also view & download the slides by clicking here.] Throughout the webinar, we made reference to research, blog [...]
Hosted by ClickZ and sponsored by Marin Software – Oct 25 @ 1pm EST The 2011 Holidays: Feast or Famine for E-Commerce? The holidays are coming… and the question right now is: where will the grinch be spending winter break? If you read what eMarketer and comScore are saying, we’re projected to see growth in [...]
[This article ran on Search Engine Watch on September 22, 2011.] Google has conducted some major triage on a number of its experimental Google Labs products in recent weeks. One cut in particular really pained me: “Google Sets, one of the first applications in Google Labs, allowed you to automatically create sets of items from [...]
[This article ran on Search Engine Watch on August 25, 2011.] Why Should Marketers Pay Attention to Turntable.FM? The simple answer is, because virtually everybody on the internet has at least some affinity for music – from the uberfan who tours with her favorite band every summer to the guy who just likes Track 6, that [...]
[This article ran on Search Engine Watch on July 28, 2011.] My last three articles have covered all manner of gift-oriented shopping behavior by search engine users. We’ve learned quite a bit, such as: • Which product categories see a spike in interest earlier in the run-up to holiday shopping, compared to those where shoppers [...]
Title: “Turning Social Media into a Competitive Advantage” Author: Alain Portmann, Founding Partner & Head of Strategy, Web Liquid Turning Social Media into a Competitive Advantage View more presentations from Web Liquid With the growing opportunities surrounding Social Media, how can brands transform this corner of the digital landscape into a competitive asset? Inside Alain [...]
[This article ran on Search Engine Watch on July 1, 2011.] In recent weeks, we’ve looked at a number of trends related to holiday shopping, as well as other seasonal gifting occasions occurring at other points during the year. Still relying on Google Insights data and some statistical analysis, let’s look at some of the [...]
[This article ran on Search Engine Watch on June 20, 2011.] Last time, we began our look at behavioral search query insights around gift giving from a search marketing perspective by looking at trends in the use of “gift” as a search keyword in Google – and learned a few things in the process: When [...]
[This article ran on Search Engine Watch on June 2, 2011.] The next time you’re shopping online and moving toward checkout, pause and think about the gift wrapping option. Your gift recipient gets a nice little package, but the retailer or manufacturer gets a nice little gift as well. These folks can learn a lot [...]
[This article ran on Search Engine Watch on May 5, 2011.] Last month, I had the pleasure of tackling one of the more enigmatic trends in digital marketing today: social search. Since then, we saw a familiar name take a step into unfamiliar territory, when former YouTube founders Steve Chen and Chad Hurley purchased Delicious.com [...]
It might be the biggest announcement in a long time, but both Google and Search Marketers have more work to do, to make the most of Google +1.
What won’t change with the new paywall: good journalism costs money. If being informed is a priority, we’ll have to pay for it one way or another.
In the face of rising cost-per-click metrics, there are a variety of solutions to stave off hyper-inflation within the paid search economy.
This research helps marketers understand customer complaints, the search behavior that drives them, and the marketing opportunity surrounding them.
Most purchases still take place offline, so if we’re going to speculate about consumer behavior, Word-of-Mouth is the most bias-free and warrants further research.
Trends in Search, notably the sophistication of the public’s use of search engines, highlights an opportunity for marketers to leverage WOM insights.
Marketers must acknowledge offline contributions to online innovation, starting with measurement of the ROPO effect (Research Online, Purchase Offline).
The next wave of winners in Search will be those who find efficient ways to marry raw data from consumer research with sound campaign design and management methodology.
Despite a good deal of criticism, digital marketers should not lose sight of all the benefits of using the new Google Keyword Tool.
Are marketers focused on meeting holiday shopping demand… or stimulating even more demand? To do better in Search, they need to spend less on Search.
Google estimated the June 2010 search query volume for Chase Bank at 30.4 million. We found true brand search volume actually closer to 10.4 million.
If Google extends seller ratings to ads served on through AdSense, then publishers may also benefit from revenues related to increased click volumes.
GCA Savvian’s “Display Advertising Technology Landscape” is only available in image formats; here’s a text version linking to all the names mentioned.
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A commitment to service allows brands to leverage consumers’ energies across channels, creating a self-propelled machine for demand generation.
Adding search-enabled WOM insights to content development helps marketers create the editorial calendar to position content for ideal SEO.
The effects of the FCC-Comcast decision will be far-reaching: copyright protection, universal access to broadband, and consumer behavior online may change as a result.
Data exhaust is the trail of numbers that consumers leave behind them. We’re all used to smelling exhaust on the road, but what about in the woods?
If social search continues to evolve in Google and Bing, the absent half of Facebook’s data in each index will become ever more apparent – and costly.
The 2010 Customer Complaint Index frames Toyota’s misfortunes in a discussion of tactical marketing. But it’s an American auto brand which is still hurting the most.
With insight into the dynamics of social media, marketers gain a sense of how & why to take control of WOM in managing their brands’ reputations.
We’ve assembled a short guide to URL shorteners, and set the table for future discourse on where their impact will most be felt in 2010: social media analytics.
Is Rupert Murdoch serious about turning his back on Google? If he’s just negotiating, how does he intend to replace two-thirds of the search audience?
With a smoother web-based experience, consumers are less encumbered by the operational aspects of their purchase behavior, leaving them to focus their energies on spending money.
Bidding on extension keywords presents a significant opportunity to extend reach in the PPC channel, at a relative discount of approximately one-third (measured in Estimated Average CPC terms).
In this video: PPC leaves marketers sitting on a gold mine of insightful data; an SEO campaign will generate a stronger return if it is seeded with this data.
Nearly half of online retailers plan to ramp up social media marketing in time for the 2009 holiday season; evidence suggests their efforts will pay off.
Marketers need to resist the temptation of giving in to “Clickthrough Determinism”: the tendency to boil down consumer behavior into the simple arithmetic of click patterns.
If you’ve ever done any paid search advertising, chances are you’re sitting on a gold mine of insightful data! An SEO campaign is far more likely to generate a strong return if it is seeded with PPC data.
To Walgreen’s we tip our hats. Their progress in social media is an indication that they have embraced Service over Solicitation. The resulting increase in search activity around their brand name will also spawn demonstrable commercial gains.
It’s the first weeks of October, which means we can still be comfortable knowing that we won’t walk into a store and hear smooth-jazz Christmas carols… at least not for another little while. For marketers, however, in October ’tis the season to prepare for the e-commerce blitz — if in fact we are to be [...]
Is there still a need for SEO copywriting standards? By 2009, search engines have become smart enough to obviate this skill set, and place emphasis where it belongs: on the nature of the content itself.
With new research from Google indicating that ad position does not impact conversion rates, we gain a fresh perspective on how to treat average-performing keywords.
[This webinar will be held on Thursday 9/3/09, at 12pm EDT. Click here to register.] “Marketing brands in the social media space has provided us with insights into the power of community co-creation. Our goal is to illustrate that these best practices also lend themselves to building collaborative resources within an organization.” Paul Burani of [...]
The profitable pursuit of search visibility lives and dies by the intellectual capital in the site’s most public-facing asset: its content.
It’s tempting to target keywords based on high-traffic search queries… the obvious keywords are rarely the most profitable for SEO.
We believe that good content creates its own links for SEO, especially if its development mirrors insights from the Keyword Research phase.
Search engine spiders are pretty smart, but we take nothing for granted. Our goal is to make their jobs as easy as possible.
Where SEO gets technical: streamlining website markup to optimally targeted keywords for peak visibility in search engines.
Search engines are fundamental to the Internet user experience, from planting the brand’s seeds through to the last click in the purchase funnel.