Response to “Let’s Kill the CPM”
Posted by Brad Hutchins on December 16th, 2009
Shelby Bonnie, founder of CNET, wrote a very interesting article for Tech Crunch in September, arguing that the time has come to for both advertisers and publishers to do away with the CPM (Cost per Thousand Impressions) model. Bonnie offered several reasons as to why the CPM, a pricing model commonly appearing on media plans [...]