Who started it. The founders.

Matthew Cronin

Recognising the online opportunity at its infancy Matt made the transition from traditional advertising to interactive marketing to help bridge the gap between offline and online mindsets. A move made more challenging by the stumbling economy and scepticism following the dot com bust. Through the hard times Matt pioneered the use of the Internet as a cost effective sales and distribution channel, a branding medium and a source of consumer research leading clients to greater business success with wider adoption and more effective integration of Internet marketing. Along the way his work has been recognized by Business2.0, The Association of Travel Marketing Executives, he has been a frequent featured speaker at online marketing leadership forums and quoted in publications such as the Wall Street Journal and New York Times. Matt is a Magna Cum Laude graduate of Suffolk University Boston with a Bachelor of Science degree in Marketing Communications.

matt at webliquidgroup dot com

Alain Portmann

A graduate of both traditional advertising and direct marketing, Alain became involved in online marketing at its inception and is responsible for a multitude of innovations in the use of rich media and integrated creative media planning. His experience in London, Santiago and New York have strengthened his belief that media is most profitable when integrated with creative and adheres to basic consumer needs and emotions. His efforts have been recognised by the CIMTIG Travel Advertising Awards and many others. Alain, a native of Chile, is a graduate of Loyola University New Orleans where he received a Bachelor of Business Administration in Marketing and Management.

alain at webliquidgroup dot com

David Shiell

Formally trained in finance, David made the move to advertising as a media manager working across all channels including TV, press, radio, magazine, outdoor and online. With his analytical background and determination he moved swiftly through the ranks working across a large array of market sectors, clients and roles such as Media Group Head and Group Account Director. Frustrated by the lack of transparency and willingness of most agencies to see beyond simple marketing communications online, David was spurred on to launch an agency by the constant request of clients to help them with their entire digital marketing strategies, including their need to integrate not just their marketing but sales and operations departments within the interactive space. David is a graduate of Monash University, Australia where he received a Bachelor of Business.

david at webliquidgroup dot com